about

why the flipside?
my mom is an artist and she has always taught me that it’s important to tinker, to experiment, to play. my dad, who built the stunning northern caifornia home i grew up in, has always taught me that space is important. thus, i’ve created the flipside as a space and place for me to tinker and to document/share those tinkerings.

so what’s with the name?
the term flipside is commonly used: “see you on the flipside…” or “that’s true, but on the flipside….” yet originally, the term flipside stood for the for the B side of a 45 rpm record. you had to flip a record over to hear the flipside. and the B side track was always lesser known and not quite so mainstream. in reflecting on this, i’ve come to realize that as i’ve grown older, it is those tracks that i’ve come to enjoy even more. so i hope you enjoy some of my mine and that they provide you with a bit of off-beat, intriguing and enlivening inspiration.

about chris orwig

chris orwig is a creative who brings passion to all that he does. he is a prophotographer, interactive designer, author, speaker and on the faculty of the world-renowned brooks institute of photography in santa barbara, california. apart from his professional endeavors, chris thrives on getting out in the great outdoors any way he can. he is currently based in santa barbara where he lives just a few short miles from the pacific ocean with his three favorite girls – his wife and (very cute) daughters!

photo credit: greg lawler